Best perfume UK

Which is the best perfume in 2024?

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Best of 2024: Find the right perfume in the UK

Everyone wants to smell good, and one of the best ways to do so is to wear a nice perfume. However, choosing the best perfume is difficult: Do you go for something that simply smells great, or is it better to have a popular perfume that is more recognisable and likely to get positive comments? The best selling perfume isn’t always the nicest smelling perfume, so it is worth trying a few things to find the perfect fragrance for you. Here’s everything you need to know to find the best perfume for any occasion.


The 10 best perfumes in the UK (November 2024)

The bestseller list compares perfumes from multiple brands
Best choice TOP 1
Image of GIORGIO ARMANI GA1563997 perfume
GIORGIO ARMANI GA1563997
  • Versatility: Suitable for both day and night use.
  • Notes: Black currant, may rose, freesia form an exquisite blend.
  • Scent: Vanilla and aromatic notes create a lasting feminine presence.
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TOP 2
Image of HUGO BOSS 151163 perfume
HUGO BOSS 151163
  • Quantity: Compact 50 ml bottle for convenience.
  • Longevity: Enduring amber base note for lasting scent.
  • Quality: Premium Eau de Parfum for sophisticated women.
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TOP 3
Image of Vera Wang 146628 perfume
Vera Wang 146628
  • Gender: Specifically crafted as Eau de Toilette for women.
  • Design: Elegant pinky/purple 100 ml bottle from Vera Wang.
  • Scent: Fruity, floral notes with a base of amber and vanilla.
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Offer TOP 4
Image of Calvin Klein ‎BF-0088300196807_037055_Vendor perfume
Calvin Klein ‎BF-0088300196807_037055_Vendor
  • Feel: Spirited essence suitable for any occasion.
  • Volume: Generous 6.7 fl oz (200 ml) size.
  • Scent: Fresh take on ck one, designed for everyone.
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TOP 5
Image of Clinique 5835-hbsupp perfume
Clinique 5835-hbsupp
  • Longevity: Up to 7 hours of delightful fragrance.
  • Strength: High-strength Eau de Parfum ensures lasting impression.
  • Scent: Citrus, floral, emotional blend for a signature experience.
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TOP 6
Image of Jimmy Choo JIMMY-048125 perfume
Jimmy Choo JIMMY-048125
  • Size: Compact 60 ml bottle for easy carrying.
  • Versatility: Fits all skin types seamlessly.
  • Longevity: Long-lasting fragrance suitable for all-day wear.
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TOP 7
Image of Versace 10003679 perfume
Versace 10003679
  • Volume: Contains 100 ml of perfume
  • Gender: Designed specifically for women
  • Essence: Embodies strength, individuality, and seduction
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TOP 8
Image of Katy Perry 10001223 perfume
Katy Perry 10001223
  • Longevity: Eau de parfum provides lasting, impactful presence.
  • Scent: Sweet and fruity appeal offers vibrant, captivating notes.
  • Quality: Designer house of Katy Perry ensures premium, well-crafted fragrance.
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TOP 9
Image of Jimmy Choo CH006A03 perfume
Jimmy Choo CH006A03
  • Timeless: Established fragrance released in 2015, still relevant and beloved.
  • Floral: Captivating floral fragrance specifically for women.
  • Portability: Ideal 40ml size, convenient for travel.
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Table of contents
  1. Read the definitive perfume buying guide
  2. View the perfume picks and see how they rank in the top list
  3. More related perfumes reviews

perfume buying guide

Do you want to buy a good perfume? This is all you need to know.

A short explanation: What are perfumes?

Image of perfumes

Perfumes are a mixture of fragrant essential oils and aroma compounds that can be combined in nearly limitless combinations to create a variety of different scents. Ranging from subtle and refined odours to rich and intense aromas, there are perfumes to suit virtually everyone, unless you have a fragrance allergy. In that case, you’ll want to find the best hypoallergenic perfume.

What are the benefits of good perfumes?

There is a perfume for every occasion, so you want to choose the appropriate type when getting ready for a night out, going to work, and even just to wear around the home. A great perfume is a fine addition to anyone’s personal hygiene routine, as the best perfumes can leave a long-lasting impression that gets you noticed for all the right reasons. Some people have allergies to certain ingredients used in perfumes, so it’s a good idea to test the product on a small patch of skin to ensure there are no adverse reactions.

How to choose the best perfume in 2024?

Additional image of perfume

Choosing the best perfume can feel impossible. There are so many fragrances and brands available that knowing where to begin is often unclear. However, it is possible to find the right perfumes for you.

  • Price: Perfume can range from very cheap to very expensive, so it should therefore not be too difficult to find one that is within in your budget. Understandably, the costlier fragrances are expected to be made to a higher quality and offer a better scent. However, it is also possible that the best perfume for you could be quite cheap.
  • Scent: The one critical factor when choosing a great perfume is, of course, the scent. Keep in mind that cheaper perfumes may use a single scent, while the more expensive ones are likely to use a combination of several scents. Perfume that carries more scents is likely to be more appealing. Whether you prefer a classic or contemporary scent you need to determine what type of scent most attracts you, and it is quite difficult as the fragrance will smell different from the bottle than it will once it is on your skin.
  • Skin Type: You need to consider your type of skin when choosing a good perfume, as it will directly impact the smell of the fragrance. For example, those with dry skin often find the scent of the perfume fades much quicker, so will benefit from a perfume with a stronger scent. This is in contrast to people with oily skin, where the fragrance is often much stronger and thus should be avoided. Try to test the perfume on your skin or research online what the effects might be.

Which types of perfumes are available to buy in the UK?

There are many types of perfumes available, far more than the five listed here, but in terms of mass-produced perfumes, the following are most commonly found in stores:

  • Perfume Type: The most common type of perfume sold, it features around 20% aromatic oils and therefore a good choice for most people.
  • Eau de Parfum: One of the strongest and therefore long-lasting types of perfume, eau de parfum includes around 15% aromatic with one or two applications being lasting a day.
  • Eau de Toilette: Features less aromatic oils than eau de parfum (usually around 5%) but is mixed with more alcohol, meaning it’s a fine choice for evening wear, lasting a single evening.
…are you ready for the best picks of 2024?

VIEW THE TOP 10 LIST →