Best mascara UK

Which is the best mascara in 2024?

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Best of 2024: Find the right mascara in the UK

Every women wants to look her best, and having the best makeup products can greatly help with this. However, with a massive range of makeup items available, knowing what to choose and buy is not always easy. One product that every woman needs is the best mascara. The eyes are the focal point of the face and the right mascara can really make them stand out. With the the best mascaras your eye with look better than ever. But with so many products to choose from, knowing the best mascara to buy is not always straightfoward. Thankfully, we’ve made a handy buying guide to help you find the perfect mascara for your needs.


The 10 best mascaras in the UK (November 2024)

The bestseller list compares mascaras from multiple brands
Best choice TOP 1
Image of Maybelline 0000030166967 mascara
Maybelline 0000030166967
  • Application: Bendable Flex Tower brush reaches every lash, apply with eyelash primer for best results.
  • Ingredients: Contains nourishing bamboo extract, ophthalmologist tested for safety.
  • Performance: Volumising and lengthening for sky-high eyelashes, lightweight body, richly pigmented color.
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TOP 2
Image of Maybelline 3600531143459 mascara
Maybelline 3600531143459
  • Tested: Safe for sensitive eyes, ophthalmologically tested.
  • Smudge-Free: No clumping or smudging for extra-black volume.
  • Volume: Enhanced look with 6 different size bristles.
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Offer TOP 3
Image of Rimmel 34111095003 mascara
Rimmel 34111095003
  • Smudge-proof: Extreme black color that stays put all day.
  • Brush: The 3D brush captures, coats, and lifts every lash effortlessly.
  • Curled: Define, lengthen, and curl your lashes with zero clumps.
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TOP 4
Image of Clarins 16523160 mascara
Clarins 16523160
  • Definition: Separates lashes for defined, clump-free results.
  • Brush: Traditional design ensures even application.
  • Volume: Provides intense fullness for a bolder look.
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TOP 5
Image of Rimmel 34788177101 mascara
Rimmel 34788177101
  • Long-Lasting: Keeps lashes volumized and curled from morning till night.
  • Nourishing: Vitamin E-enriched formula nourishes lashes while delivering intensity.
  • Dramatic: Eye-catching, dramatic lashes for a bold look.
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TOP 6
Image of Lancôme LANCOME-185010EU mascara
Lancôme LANCOME-185010EU
  • Adhesion: Clings to damaged lash scales, providing thorough coverage.
  • Brush: Rilsan bristles ensure gradual, even mascara application.
  • Formula: Contains bio-selective polymers that repair and enhance each lash.
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TOP 7
Image of L'Oréal Paris 3600520881799 mascara
L'Oréal Paris 3600520881799
  • Volume: Layer for intense color and volume.
  • Length: Up to 60% longer-looking lashes.
  • Precision: Lash-by-lash application for intense results.
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TOP 8
Image of Clarins 3380810269413 mascara
Clarins 3380810269413
  • Formula: Gentle on eyes, suitable for sensitive skin.
  • Volume: Enhances lashes, making them fuller.
  • Longevity: Lasts all day without smudging.
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TOP 9
Image of Maybelline PP502408 mascara
Maybelline PP502408
  • Application: Curved silicone brush with six bristle sizes for precise coating.
  • Formula: Low wax, intense blackness without clumping.
  • Volume: Enhances lashes for a fuller, multiplied look.
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TOP 10
Image of Maybelline 3600531584696 mascara
Maybelline 3600531584696
  • Formula: Contains fibres for volume, length, and curve maintenance.
  • Brush: Hourglass-shaped, ultra-intense volume, reaches even the smallest lashes.
  • Volume: False lash effect for full volume and endlessly lifted lashes.
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Table of contents
  1. Read the definitive mascara buying guide
  2. View the mascara picks and see how they rank in the top list

mascara buying guide

Do you want to buy a good mascara? This is all you need to know.

A short explanation: What are mascaras?

Image of mascaras

Mascara is a beauty product that uses pigments, waxes, and preservatives to colour and protect eyelashes, Typically applied in multiple coats using a wand, good mascaras also aim to thicken, lengthen, and enhance the volume and curl of eyelashes, so they look more prominent. With a range of formulas to choose from, quality mascaras come in many different styles, all of which aim to give you great looking lashes.

What are the benefits of good mascaras?

Mascara is a wonderful cosmetic product, helping to bring more attention to the eyes. This part of the face is very important for making a good impression, so good mascara is a vital part of any makeup regime. Whether it’s a night out with friends, a date with a loved one, or for the daily work grind, everyone should have mascara in their makeup bag! It not only helps liven up the eyes, but can help make you appear more alert, all while doing a great job of fortifying and volumizing your eyelashes.

How to choose the best mascara in 2024?

Additional image of mascara

Finding the best mascara is not an easy task, especially if you’ve never had to choose one before. There’s a massive range of cosmetic products out there, so trying to work out what is the best type of mascara for your eyes can be challenging. Here are some things to consider:

  • Application: Mascara can be applied in several ways, with the most common being a wand that features a variety of bristles. Different bristle shapes and sizes offer different applications. So it helps to decide how you would your application to look. For example, if you want more thickness to the mascara then consider bristles that are closer together.
  • Colour: One of the easiest methods to choose a good mascara is to think about the colour. Black is a popular choice because of its natural shine while it goes with most other cosmetics, so if you choose black you are unlikely to get it wrong. However, brown (i.e. auburn) thickens the eyelashes to create a distinct frame that appears very alluring, making it a great option for people seeking a warm, subtle look.
  • Water resistance: Another great method for choosing a good mascara, the water resistance will determine how well the produce stays on. Waterproof mascaras contain a spirit solvent and a waxy film agent to ensure the mascara does not run when wet, so won’t run even if its hot-humid weather makes you perspire. This also provides a tubular film around the eyelash so it won’t produce any flakes if you have dry skin.

Which types of mascaras are available to buy in the UK?

Some popular types of mascara sold in most cosmetic stores include:

  • Volumising Mascara: If you have thin and short eyelashes, then you should go for this type of mascara as it will give your eyelashes a bulky look. The design of the bristles helps to apply a good amount of the product on the first coat. It contains a lot of wax, which makes the eyelashes to appear thicker and bolder.
  • Lengthening Mascara: This type of mascara is mostly for people with short eyelashes. It makes the lashes longer and bolder, and it contains most of the nylon materials.
  • Thickening Mascara: This type of mascara is mostly for people with scanty eyelashes. It makes the lashes appear thicker and bolder, and it is mostly sold in a creamy formula. It contains a higher amount of wax and silicone, which helps the eyelashes to appear bolder.
…are you ready for the best picks of 2024?

VIEW THE TOP 10 LIST →