Best makeup UK

Which is the best makeup in 2025?

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Best of 2025: Find the right makeup in the UK

The best makeup accentuates your natural look and boosts confidence, so it’s only natural that we all want to look our best! However, with such a massive range of different products out there, finding the best makeup for your needs can be a daunting prospect. In many ways, your best makeup options will be unique to you, so it’s important to consider a few things such as which tones and colours work best with your unique appearance. Looking for the best makeup products out there? Check out this handy buying guide for all the info you need to find the perfect makeup.


The 10 best makeups in the UK (January 2025)

The bestseller list compares makeups from multiple brands
Best choice TOP 1
Image of CHARLOTTE TILBURY 5060542725415 makeup
CHARLOTTE TILBURY 5060542725415
  • Shades: Extensive range with 44 shades crafted to match undertones.
  • Ingredients: Enhanced with skin-loving ingredients for added skincare benefits.
  • Formula: Long-wearing, full coverage, weightless, and blends to a smooth, natural matte finish.
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TOP 2
Image of Revolution Beauty London 21369 makeup
Revolution Beauty London 21369
  • Ethics: Cruelty-free and PETA-certified.
  • Versatility: All-in-one compact for natural highlighting.
  • Finish: High-impact, flattering shimmer with a silky formula.
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Offer TOP 3
Image of e.l.f. 21722 makeup
e.l.f. 21722
  • Versatility: Shapes, defines, and fills brows for a complete look.
  • Longevity: Long-lasting style ensures brows stay defined for hours.
  • Quality: Cruelty-free, vegan formulations ensure ethical and effective makeup products.
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TOP 4
Image of fenshine DDAA makeup
fenshine DDAA
  • Portability: Tools packed in a makeup bag, easy to carry, prevents losing items.
  • Quality: Fine, soft powder; easy to blend, waterproof, no smudging.
  • Versatility: All-in-one kit meets all makeup needs, including eyeshadow.
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TOP 5
Image of LYMYBETY 000 makeup
LYMYBETY 000
  • Portability: Packed in a bag; easy to carry and prevent loss.
  • Quality: Fine, soft, blendable, waterproof, and smudge-proof makeup.
  • Completeness: Contains everything needed for a complete makeup look.
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TOP 6
Image of Barry M FFSS makeup
Barry M FFSS
  • Application: Easy to use, simply mist 8-10 inches away from the face.
  • Ingredients: Contains Aronia Berry and Vitamin C for added skin benefits.
  • Longevity: Ensures long hold for foundation, eyeshadow, and powder.
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TOP 7
Image of SIGHTLING SL-1125 makeup
SIGHTLING SL-1125
  • Cruelty-free: Ethical products produced without animal testing.
  • Versatility: Includes eyeshadow, foundation, contour stick, and BB cream, suitable for any occasion.
  • Quality: Skin-friendly, high-quality ingredients ensure safety and effectiveness.
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TOP 8
Image of AOOWU C3-SL-07-3413424 makeup
AOOWU C3-SL-07-3413424
  • Nourishing: Rich in cherry seed oil, deeply nourishes and moisturizes lips effectively.
  • Longevity: Provides a shiny, plump finish that is long-lasting and non-sticky.
  • Ingredients: Made of natural plant ingredients, ensuring low irritation and no damage.
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TOP 9
Image of SIGHTLING SL-122 makeup
SIGHTLING SL-122
  • Ethical: 100% cruelty-free cosmetics, caring for the planet and your skin.
  • Gift-worthy: Ideal for gifting to girls and women, includes essential makeup tools.
  • Versatility: Wide range of shades and styles for complete face makeup.
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TOP 10
Image of Start Makers DUS042101 makeup
Start Makers DUS042101
  • Portability: Cosmetic bag with buttons and hand strap for easy carrying.
  • Design: High-quality set with pink marble and a comfortable handle.
  • Quality: Brushes made of premium natural soft hair and synthetic fiber for lasting performance.
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Table of contents
  1. Read the definitive makeup buying guide
  2. View the makeup picks and see how they rank in the top list

makeup buying guide

Do you want to buy a good makeup? This is all you need to know.

A short explanation: What are makeups?

Image of makeups

Makeup is the general term used to describe products, substances, and materials that are designed to be applied to the body in general, and on the face in particular in order to enhance its appearance. While the major aim of applying makeups is to enhance the appearance of the wearers other minor purpose includes protecting the skin making the wearer feel more relaxed. Commonly used makeup products include mascara, eye makeup, and foundation. There are different types of makeups ranging from the natural makeups that are made from natural ingredients making them suitable for all skins to the organic makeups, which are preservative-free.

What are the benefits of good makeups?

It enhances your natural beauty, making most people feel more confident about their appearance. In some situations, such as public speaking or a big date, makeup can help settle your nerves and feel much more at ease given that you look your best. Beyond simply looking good, the best makeup also helps care for your skin, especially when choosing the right foundation and removal cleanser. Good makeup offers plenty of benefits for your mental well-being, as wearing makeup makes many women feel much more powerful.

How to choose the best makeup in 2025?

Additional image of makeup

Choosing the right makeup product is difficult, especially if you’re unsure of what to look for. Here are some things to consider to make the choosing the best makeup products that bit easier:

  • Skin Type: By understanding your skin type, you should be able to choose a suitable makeup product that won’t negatively impact your skin. For example, skin is either oily, dry, or normal, although many people have a combination skin type. You will want to choose make up that is compatible with your type of skin to prevent any issues like clogged pores, blemishes, greasiness, etc.
  • Ingredients: Certain ingredients should be avoided in makeup products, while other ingredients are viewed as suitable for different skin types. This an area where there is a lot of personal preferences, as some people wish to avoid certain chemicals and preservatives, while other people aim to treat unique skin conditions. In other cases, you’ll want to ensure that you're using the right kind of makeup to create the look you want.
  • Use: Different makeup products are used to highlight or mask tones of the skin, with the type of look you want determining what products you need to buy. Should you be aiming for an even skin tone or vibrant, colourful skin? In general, the former often requires foundations, power, and bronzers, while the latter requires the use of much more vibrant products such as eyeliner, eyeshadow, and lipstick.

Which types of makeups are available to buy in the UK?

There are dozens of different types makeup product that serve a huge array of functions, from mere cosmetic applications to priming, hydrating, protecting, and so many other things. All makeup products fall into one of the following categories:

  • Makeup for the Face: Includes foundations, primers, blushes, and bronzers, and are designed to be applied to the base of the face to create a new look. This could be a different skin tone, a sun-kissed effect, and other things.
  • Makeup for the Eyes: Eyebrows, eyelids, and eyelashes are the focal points of most faces and there eye makeup enhances these features. Products include mascara, eyeshadow, and eyeliner.
  • Makeup for the Lips: Perhaps the only part of the face more attention-grabbing than the eyes, the lips deserve their own category of makeup. Products include lipsticks, lip liners, lip gloss, and chapstick.
…are you ready for the best picks of 2025?

VIEW THE TOP 10 LIST →