Best foundation UK

Which is the best foundation in 2024?

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Best of 2024: Find the right foundation in the UK

Finding the best foundation for your skin is challenging. Not only do you need to find a foundation that works with your skin type, but also one that is suitable for any skin conditions you have, and it must also be the right colour! With so many things to consider, it’s easy to see why so many people struggle to find the perfect foundation. However, by taking the time to do some research and knowing what to look for, it is much easier to find the best foundation for your skin, allowing you to get that perfect look with complete confidence.


The 10 best foundations in the UK (November 2024)

The bestseller list compares foundations from multiple brands
Best choice TOP 1
Image of Rimmel 34778804100 foundation
Rimmel 34778804100
  • Protection: SPF20 sun protection.
  • Longevity: 24-hour hydration – no creasing, no caking.
  • Coverage: Medium coverage, liquid foundation available in 25 shades.
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TOP 2
Image of CHARLOTTE TILBURY 1 foundation
CHARLOTTE TILBURY 1
  • Hygiene: Packed and stored under proper conditions.
  • Personalization: Meets your specific choices and requirements.
  • Ingredients: Made with care.
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TOP 3
Image of e.l.f. 81373 foundation
e.l.f. 81373
  • Ingredients: Made from skin-loving, toxin-free ingredients for a healthier foundation choice.
  • Wear: Highly blendable, buildable, and offers all-day wear without feeling heavy.
  • Coverage: Provides medium-to-full coverage with a semi-matte finish that lasts all day.
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Offer TOP 4
Image of Maybelline 3600530521821 foundation
Maybelline 3600530521821
  • Anti-Aging: Contains Collagen to provide anti-aging benefits and keep skin youthful.
  • Hydration: Delivers up to 12 hours of hydration, thanks to Hyaluronic Acid and Collagen.
  • Radiance: Achieve radiant glowy skin with our Dream Radiant Liquid Foundation.
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TOP 5
Image of Rimmel DCOMD-3616304825101-1717943957 foundation
Rimmel DCOMD-3616304825101-1717943957
  • Longevity: Lasts up to 35 hours, outperforming top competitors in the UK market.
  • Hydration: Contains hyaluronic acid, 2% niacinamide, and vitamin E for unbeatable hydration.
  • Coverage: Liquid foundation ensures natural, healthy-looking full coverage.
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TOP 6
Image of CHARLOTTE TILBURY  foundation
CHARLOTTE TILBURY
  • Brand: Guarantees trust and reliability associated with Charlotte Tilbury products.
  • Coverage: Determines if the foundation provides the desired level of coverage.
  • Match: Ensures the foundation shade complements your skin tone perfectly.
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TOP 7
Image of Maybelline 3600531402068 foundation
Maybelline 3600531402068
  • Formula: Oil-free, non-comedogenic, dermatologist-tested.
  • Finish: Natural satiny, matte finish for a flawless complexion.
  • Coverage: Lightweight with 24-hour wear, water, sweat, and transfer resistance.
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TOP 8
Image of ABRUS ewd foundation
ABRUS ewd
  • Texture: Lightweight and creamy for a natural, matte finish.
  • Durability: Long-lasting and waterproof for all-day wear.
  • Coverage: Ensures full coverage for a smooth, even skin tone.
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TOP 10
Image of Revlon 7265318002 foundation
Revlon 7265318002
  • Coverage: Medium to full coverage, customizable for a flawless finish.
  • Longevity: Lasts up to 24 hours, ensuring a fresh look throughout the day.
  • Control: Oil-free formula ideal for oily skin, minimizing shine all day.
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Table of contents
  1. Read the definitive foundation buying guide
  2. View the foundation picks and see how they rank in the top list

foundation buying guide

Do you want to buy a good foundation? This is all you need to know.

A short explanation: What are foundations?

Image of foundations

In the world of cosmetics, foundation is a term used to describe a skin-colored makeup product that is applied to the face. Foundation helps to create an even base or tone onto the skin, as well as cover blemishes. Additionally, a good foundation won't be noticeable once it's applied, helping the wearer achieve a natural look. This is the main purpose of the best foundation makeup products.

What are the benefits of good foundations?

Foundation is primarily used to provide additional complexion to the face. This is achieved by providing even skin colour to the face and anyone needing this should consider buying it. Ladies understand the importance of buying the best foundation, as it helps to prevent their face from looking differently coloured from their natural skin. It also protects the face from getting too coloured due to irritations like during an allergy. The best kind of foundation will give your face a uniform colour while nourishing it at the same time. Foundation also offers protection from the sun. Applying foundation on your face isn’t just for beautification but to offer extra protection for your delicate facial skin

How to choose the best foundation in 2024?

Additional image of foundation

To find best foundation for your skin, you will certainly need to try out a few products to see how your skin responds to them. It’s often not too easy to find the right foundation, but here are some things to consider that might make it easier:

  • Skin Type: It is important to use a foundation that is suitable for your skin type if you want the best results possible. Skin gets easily irritated by certain ingredients, so you should select a foundation that lets the skin breathe. Consider if your skin is more on the dry side or oily side to make it easier to find a suitable foundation.
  • Application: How do you want your foundation to look and feel when applied? Do you want it to look more natural or to be noticeable so it can double as a concealer? Do want it to feel lightweight or do you not mind feeling like you’re wearing a heavy mask? These are the typical questions that you want to ask yourself regarding foundation, as certain products will look and feel different to others.
  • Colour: One of the most common reasons that foundation isn't suitable is because people buy the wrong coloured foundation. When you get the wrong colour tone, the foundation will be rather noticeable, making blemishes stand out even more! Notice whether you have cool, warm or neutral undertones on your skins to help you find the right colour foundation. Neutrals work well with anything, while warm colours have a yellow base and cool colours have a blue base. Undertone is not the same as your skin’s overtone. The former they tend to be the more natural colour of your skin, however, the overtone is the colour that changes when you get a tan or become flushed.

Which types of foundations are available to buy in the UK?

There are multiple types of foundation available, any of which may be a great fit for you!

  • Liquid Foundation: One of the most common foundations used by make-up professionals, they are quite versatile, coming in many coverages, finishes, and suitable for all skin types.
  • Powder Foundation: This type of foundation is applied in the same way as blush or setting power. Thicker in texture, it is great for absorbing excess oil. So it is the preferred foundation for anyone with an oil complexion.
  • Mineral Foundation: Very similar to power foundations, mineral foundations are all-round healthier due to organic ingredients that produce fewer irritants, meaning they are the preferred foundation for anyone with sensitive skin.
…are you ready for the best picks of 2024?

VIEW THE TOP 10 LIST →